See examples of the PPC theme

What We Do

Philadelphia Publishing Company is a website management company specializing in independent news sites.

We offer a full-service website hosting and monetization service that includes a 99.9% uptime and anti-malware guarantee, and you’ll benefit from years of experience and industry relationships in getting the best possible support for your digital operation.

What you get

  • 24/7 support and 99.9% uptime guarantee for your website (hosted on Kinsta)
  • Optional access to my super specialized WordPress theme for publisher (Have a theme you like already? Let’s talk!)
  • Integrations with services and platforms like Google AMP, Apple News, the WordPress Gutenberg Editor, Mailchimp, Twitter, Facebook, and Stripe. We’ll help you monetize however you’d like! And, if you’d like, help advise how approach prioritization. (Use of PPC theme required for some integrations.)
  • Built-in KPI analytics with Google Analytics and integrated editorial metrics courtesy of Parse.ly. Real-time social counts on all stories!
  • Built-in “ad blocker detection” that funnels users to an ad free subscription
  • Comments using Coral Project Talk
  • A social media image creator specialized for your brand, like this one

Why now?

It once seemed crazy that digital revenue would overtake print. Now it seems inevitable. Mass media, corporatization, consolidation, the Internet, and finally the financial crisis resulted in the dissolution of the print business model.

The New York Times & Washington Post are trailblazing business models built on digital advertising & subscription revenue. Many news companies have already crossed over to majority digital revenue, with more to come. Are you doing everything you can to be ready for a post-print future?

Or maybe you’re a startup digital publisher already. Then you already know, successful digital operations require constant maintenance to stay current, and there’s more competition than ever for digital audiences.

Success requires tapping into the right mix of revenue streams for your business, whether that’s display ads, native ads, sponsored content, e-commerce, or something else. All while maintaining authentic relationships with their readers and advertisers. Profitable digital publishers gathering audience today will be well positioned to capitalize tomorrow.

Request a free site audit

As a complimentary service to independent publishers and a way to introduce our services to you, we offer a competitive market analysis and technical audit at no cost. That means free as in beer, no obligations, no sales call.

What’s included in an audit?

  • Comparative audience reach
  • Metatag coverage
  • Performance analysis
  • Site security & risk analysis
  • UI/UX health check

As a publisher, you have a dozen different priorities every day. Rarely do you get an opportunity to survey the whole landscape and see where you stand.